Consumers demand integrated solutions and high-quality systems—something which Danish companies are world-class at providing. Danish sound experts are currently promoting Danish sound in South Korea.
Danish sound experts are part of a delegation of businesses and researchers from DTU and Aalborg University accompanying the Danish Minister for Higher Education and Science, Sofie Carsten Nielsen, in Seoul, South Korea.
The Danish Sound Innovation Network (its secretariat located at DTU) has—in close collaboration with Innovation Centre Denmark—arranged a five-day Sound & ICT Innovation Camp for Danish sound companies and researchers.
Aiming for research and business collaborations
"Denmark has many highly successful sound businesses, but just as many small, specialized companies who are ready to enter the global stage," says CEO of the Danish Sound Innovation Network, Jan Larsen, Associate Professor at DTU Compute.
He hopes that the trip to South Korea will help increase exports of Danish sound, but also establish partnerships with more far-reaching perspectives, and that the Danish sound experts can exchange knowledge with Korean high-tech companies and universities.
Unique position
Denmark enjoys a unique position in the global sound market. From a market point of view, the Danish strengths are divided into five themes: recording & reproduction, diagnostics & monitoring, digital media, designed sound and assistive technologies.
Denmark differentiates itself in particular within acoustics, transducer technology, and signal and information processing, but is also extending its range of activities to other areas such as neuroscience, medical science and the experience economy.
Sound improves quality of life
According to Jan Larsen, Danish sound is a solid blockbuster in the rest of the world with export shares of approx. 85 per cent. For example, Danish Sound Innovation Network has in recent years received direct enquiries from global players such as Huawei and Samsung who believe that Danish sound businesses or researchers can add considerable competitive qualities to their products.
"Adding or removing sound can improve our quality of life, but sound can also be used to understand our world better. Megatrends such as the ageing population and growing demand for new healthcare solutions, urbanization, and the digitalisation of content have led to an increased focus on new and complex contexts, where the Danish core competencies within sound will come into play".